Archive by year 2016

Campaign for Consumers Wins Top Award

Campaign for Consumers Wins Top Award

Bausch + Lomb announced that its 2015 interactive experience, which encouraged attendees of the South by Southwest Film + Interactive Festival to “Get Their Blink On,” received a Gold SABRE Award for Consumer Health Campaign of the Year. The B+L Ultra Lens Lounge featured at the festival encouraged lens-wearing Millennials to visit their eyecare professional […]

Lens Designed with Hydration as a Priority

Lens Designed with Hydration as a Priority

Johnson & Johnson Vision Care, Inc. announced the U.S. launch of Acuvue Vita Brand, a 30-day daily wear contact lens with new HydraMax Technology. The lenses are designed to maximize and maintain lens hydration all month long, enhance comfort through the Infinity Edge design, and block approximately 93.4% of UVA light rays and 99.8% of […]

New Daily Contact Lens for Presbyopes

New Daily Contact Lens for Presbyopes

Now available from Alcon are Dailies Total1 Multifocal contact lenses, which are daily disposable lenses designed for people with presbyopia. The advanced features of Dailies Total1 Multifocal aim to address the specific vision needs of presbyopes, including end-of-day dryness. The optical design of the lenses is Alcon’s multifocal Precision Profile technology, which is designed to […]

Contact Lens Designed for Digital Device Users

Contact Lens Designed for Digital Device Users

CooperVision continues to roll out its new contact lens, Biofinity Energys with Digital Zone Optics, which was created specifically for digital device users. The new lens combines unique optical properties, an advanced silicone hydrogel material and a smooth, naturally wettable surface designed to provide long-lasting comfort. It’s designed to help the eyes better adapt so […]

Ophthalmic Optics Educators

Ophthalmic Optics Educators

Met: July 21-23, 2016, in Toronto, Canada Co-Chairs: Dr. Natalie Hutchings and Marilyn Smith Actions: Dr. Graham Strong, Professor Emeritus, University of Waterloo, delivered this year’s Joe Bruneni Memorial Lecture, “Forensic Optometry.” … The SIG is preparing an Ophthalmic Optics curriculum survey to the members with a view toward reporting sequencing and alignment with the […]

New Strategic Objectives Will Lift ASCO and Our Member Institutions to Greater Heights

New Strategic Objectives Will Lift ASCO and Our Member Institutions to Greater Heights

“Talent wins games, but teamwork and intelligence win championships” — Michael Jordan ASCO has embarked on a strategic planning process — the first in more than a decade — to define its goals and help construct its most important initiatives over the next three to five years. Two of the strategic objectives emerging from the […]

New Keratoconus Classification/Staging Display

New Keratoconus Classification/Staging Display

A new tomographic keratoconus classification/staging system is now available for the Oculus Pentacam. The Belin ABCD Keratoconus Staging display independently grades the anterior corneal surface, posterior corneal surface and corneal thickness. Also, according to Oculus, the new staging system offers diagnostic and therapeutic advantages over the older Amsler-Krumeich system. The ABCD classification system is based […]

Vision Expo Programs for Students and Recent Graduates

Vision Expo Programs for Students and Recent Graduates

From free pop-up talks on the show floor to expert panels, International Vision Expo continues to offer optometry students and young optometric professionals the resources and education they need to get their careers off to a strong start. Students attending Vision Expo West (Sept. 14-17, 2016) have access to a variety of benefits and networking […]

Portable Fundus Camera and App Undergo Improvements

Portable Fundus Camera and App Undergo Improvements

Volk Optical has upgraded its Volk iNview portable fundus camera, expanding the range of device compatibility to include the iPhone SE, while also improving both the app and internal optics for even better imaging. According to Volk, the iNview makes it easy to take high quality, wide-angle digital color fundus images for general visualization, patient […]

New Bottle Size for Glaucoma Drop

New Bottle Size for Glaucoma Drop

Allergan’s combination topical glaucoma medication Combigan (brimonidine tartrate/timolol maleate 0.2%/0.5%) is now available in a 15-mL bottle size, a full 90-day supply. The 15-mL bottle may allow patients make fewer trips to the pharmacy solely to pick up their Combigan refills.