E-Book Calls Attention to Importance of Eye Exams for Kids

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Alcon LogoPointing out that approximately 30 million children in the United States have undetected vision problems, which can directly affect their success in school, Alcon has launched an e-book designed to inspire parents to schedule a comprehensive eye exam for their children. The e-book, “Howard and the Amazing Eye Exam,” also helps to prepare children for their appointment via Howard the Hedgehog telling his classmates about his visit to the eye doctor.

The free downloadable e-book is part of Alcon’s 2015 Back-to-School Program, Get an A+ in Eye Care.

Also: The company appointed Jim Di Filippo as the new Head for Alcon US Surgical. He replaces Seba Leoni, who was appointed to a new role within Alcon Global Franchise.