Bausch + Lomb announced that its 2015 interactive experience, which encouraged attendees of the South by Southwest Film + Interactive Festival to “Get Their Blink On,” received a Gold SABRE Award for Consumer Health Campaign of the Year. The B+L Ultra Lens Lounge featured at the festival encouraged lens-wearing Millennials to visit their eyecare professional and discuss how their screen-reliant lifestyle may be negatively impacting their vision. Free one-month trials of Bausch + Lomb Ultra contact lenses were also offered.
The annual North American SABRE awards, created by the public relations trade journal The Holmes Report, recognize superior achievement in branding reputation and engagement. The Zeno Group, Bausch + Lomb’s public relations agency, led the planning and execution of the campaign.