ASCO News

Marketing Optometry with Fresh Concepts

Marketing Optometry with Fresh Concepts

Two new marketing tools have been created for ASCO this year: a printed booklet and a redesigned Web site. The new materials were developed as part of an effort to increase the quality, quantity and diversity of the Doctor of Optometry applicant. The colorful and engaging True Stories booklet conveys to prospective students true stories […]

ASCO Establishes Partnership Endowment

ASCO Establishes Partnership Endowment

Since its establishment in 1996, the Partnership Foundation for Optometric Education served as a genuine “partnership” through which the optometric community could invest in the future of the profession. Despite this unique distinction, the Partnership’s Board of Directors had deliberated over the past year about the future direction of the organization. The combined challenges of […]

Report from the Annual Meeting

Report from the Annual Meeting

ASCO Installs New Officers, Establishes Partnership Endowment The Board of Directors of the Association of Schools and Colleges of Optometry (ASCO) held its annual meeting June 25-26 in San Diego. Highlights from the two-day meeting include: Outgoing President Dr. David Heath looked back on his term, noting the progress the organization made, particularly in the […]

Drs. Alexander, Amos Honored by ASCO

Drs. Alexander, Amos Honored by ASCO

During its annual meeting in June, ASCO presented Dr. Kevin Alexander with a resolution recognizing the outstanding leadership he has provided to help shape optometric education and the profession throughout a career spanning four decades. Dr. Alexander has stepped away from his position on the Association’s Board of Directors as he begins his tenure as Founding President of Marshall B. Ketchum University. Dr. Alexander has […]

Faculty Development Events a Success Again

Faculty Development Events a Success Again

ASCO held its fifth Summer Institute for Faculty Development (SIFD) in July with a record number of 48 participants. Dr. David A. Damari, Dean of the Michigan College of Optometry at Ferris State University, and Dr. Shilpa J. Register, Dean of the MCPHS University School of Optometry, served as co-chairs for this year’s program. Commenting on the value of the biennial event, Dr. Register […]

Speaker Addresses Interprofessional Care

Speaker Addresses Interprofessional Care

As the healthcare system in the United States continues to evolve, it is clear that care will increasingly be delivered via a patient-centered, collaborative, teambased approach. The healthcare team delivery model will encompass many professions, including optometry. How optometry fits into the team and how students will be prepared for interprofessional practice was the topic of Dr. John Tegzes’ presentation as he addressed the attendees of […]