National Vision, Inc.

National Vision, Inc. Challenges Optometry Students to Identify Their “Why” Through 2017-2018 Grant Program

Third and Fourth-Year Optometry Students Must Submit Applications by January 31, 2018

National Vision, Inc., one of the nation’s largest optical retailers, is now accepting entries for its 2017-2018 grant program. Inspired by Simon Sinek’s Ted Talk on “Start With Why,” National Vision is asking students to reflect on why they decided to attend optometry school and explain what they believe their personal mission as a future Doctor of Optometry will be for the chance to win a $5,000 grand prize.

To enter, applicants must be a third- or fourth-year optometry student in the United States and write a 500-word essay or create a short video that addresses questions such as:

  • Has anyone, or any particular event, inspired you to choose your career path?
  • What do you like about the optometry profession and the optical industry?
  • How do you envision your “Why” will impact your relationships with patients, team members and other industry professionals?

A flyer with additional information and entry requirement details is available on the Optometry Students section of

“Simon Sinek’s ‘Start With Why’  has influenced many conversations at National Vision because it’s a powerful reminder for all of us to stay focused on why we do what we do each day in our professional and personal lives,” said Mauricio Wissinger, Vice President of Professional Services for National Vision. “We are glad to support future optometrists with this grant and hope to inspire them to connect their career paths with their dreams and values at the same time.”

All submissions and questions regarding the program should be sent to by January 31, 2018. The winners, including two runner-up recipients, will be announced before March 1, 2018.