Doctor-Friendly Subscription Service Promotes Increased Annual Supply Sales for Practices and Convenience for WearersEyeCare Prime® announced that LensFerry® S has expanded to include all modalities, bringing the convenience of automatic monthly payments and quarterly or semi-annual contact lens deliveries to a broader spectrum of patients while maintaining a central role for the eye care professional. The service was developed to help practices increase annual supply sales, and includes all major manufacturers’ contact lens brands.
When it launched in April, the first-of-its-kind subscription-based ordering service focused specifically on 1-day contact lenses. With today’s announcement, LensFerry® S includes monthly, two-week, and 1-day lenses from multiple manufacturers at eye care professionals’ specified prices. When patients enroll in the service, the annual cost of their contact lenses is divided into automatic monthly payments and they receive a three- or six-month supply of lenses, depending upon modality. The prescribing practice receives the sales revenue as if the lenses had been paid for in-office.
“The subscription industry has rapidly grown to generate $5 billion in revenue annually in the US Consumers are utilizing subscriptions to buy everything from makeup to razors, diapers to laundry detergent, and dinners to movies,” said Mark Lindsey, Global General Manager, EyeCare Prime®. “We have partnered with eye care practices to take advantage of this growing business model by applying it to contact lenses with LensFerry® S, which enables them to retain more contact lens sales and offer contact lens wearers the convenience they have become accustomed to with other retailers.”
Unlike some other direct-to-consumer subscription models, LensFerry® S does not force patients to switch to different contact lenses by requiring them to request only one type of contact lens product. With LensFerry S, the eye care professional retains fitting and prescription control and flexibility for the benefit of the patients’ health and well-being.
Early adopters of LensFerry® S have reported up to a 20% increase in annual supply sales in their practices. And according to multiple practices, patients are expressing their satisfaction with the ease and simplicity of ordering their annual supply with convenient payment terms, all from their own eye doctor.
Even with this significant upgrade, opening the service to all modalities, pricing to practices will remain the same. This is meant to encourage widespread adoption with the intent of elevating patient convenience and service levels while retaining contact lens sales in the practice.
LensFerry® S is available to all eye care practices in the United States. It costs $49 per month, plus $2.50 per shipment. For every completed patient annual subscription through LensFerry® S, EyeCare Prime® makes a donation to Optometry Giving Sight for an eye exam.
EyeCare Prime® is a subsidiary of CooperVision, Inc. For more information, visit LensFerry.com.